Samsung to enter US laptop market

Samsung will pull out of the laptop market within three years unless it can triple sales, according to a senior manager.
Sukyong Hong, senior manager of overseas sales and marketing at Samsung, claimed that the company needs to ship 11 million laptops in 2011 in order for its notebook division to remain “sustainable”.
The Korean manufacturer currently enjoys 1.7% of the global laptop market, but will need to more than triple that to 5.7% within three years.
“We should meet the target,” claims Hong, explaining that a move into the US market and an as yet unnamed European country is expected to bring with it substantial sales growth.
Unusually for a laptop manufacturer, the company fabricates 80% of laptop components in-house, including hard disks, batteries, TFT panels and optical drives.
The company also manufactures TFT panels and memory for several large manufacturers, such as Apple and Acer.
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